Gathering authentic testimonial videos from customers is a powerful way to boost your brand's credibility and attract new customers. SwitchFrame simplifies this process, enabling you to collect, edit, and deploy user-generated content with ease. To maximize the effectiveness of your campaign, crafting compelling SMS messages is crucial.
This article provides guidelines and templates for creating SMS messages aimed at different types of businesses: e-commerce brands, service businesses, software companies/apps, and coaches/consultants. Each template is designed to motivate your customers to share their experiences in exchange for a reward, typically a gift card.
General Tips for SMS Template Creation
Be Concise: SMS messages have a limited character count. Get straight to the point.
Personalize: Use the recipient's name if possible to add a personal touch.
Clear CTA: Make the action you want the recipient to take crystal clear, pasting your short-link into the SMS template where they can record and submit their video.
Highlight the Reward: Clearly state the incentive for sending a testimonial video, mentioning the gift card (and dollar amount) if using Rewards.
Add Emojis: If your SMS provider supports it, adding a tasteful emoji can be a great way to personify the message and increase conversion. ✨
💰 BONUS TIP: Experiment with Reward Amounts
While it varies based on the product or service, we've found that $25 to $50 works great for the majority of customers, though some companies have seen success with as low as $10 rewards. Feel free to experiment with your reward amounts by creating multiple Collection Links with varying levels of rewards!
SMS Templates by Category
For E-commerce Brands 🛒
For E-commerce Brands 🛒
TEMPLATE 1: "Hi [Name]! Loved your recent purchase from [Brand]? Share a quick video testimonial about your experience using this link: [Link] and get a $[Amount] gift card as a thank you! Your feedback helps us a lot!"
TEMPLATE 2: "[Name], we'd love your thoughts! Share a video review of your [Product] buy & snag a $[Amount] gift card. Act now: [Link]"
TEMPLATE 3: "Got a minute, [Name]? Tell us about your purchase experience in a quick video and get a $[Amount] gift card. Details here: [Link]"
For Service Businesses ⚙️
For Service Businesses ⚙️
TEMPLATE 1: "[Name], how was your recent experience with [Service Name]? We'd love to hear from you! Submit a short video testimonial here: [Link], and we'll send you a $15 gift card to say thanks. Your insights mean the world to us!"
TEMPLATE 2: "Enjoyed our service, [Name]? Share your experience in a quick video and we'll send you a $[Amount] thank you gift card. Click: [Link]"
TEMPLATE 3: "Your experience with our service could help others, [Name]. Send us a video testimonial and receive a $[Amount] gift card. Start here: [Link]"
For Software Companies or Apps 💻
For Software Companies or Apps 💻
TEMPLATE 1:"Hey [Name]! Enjoying [App/Software Name]? We're looking for users to share their success stories. Submit a brief video testimonial via this link: [Link], and earn a $20 gift card as a token of our appreciation!"
TEMPLATE 2: "[Name], share your feedback on [App/Software] with a short video and receive a $[Amount] reward. We value your insights: [Link]"
TEMPLATE 3: "Are you a fan of [App/Software], [Name]? Record your user experience in a video and get a $[Amount] gift. Share now: [Link]"
For Coaches and Consultants 📈
For Coaches and Consultants 📈
TEMPLATE 1:"[Name], as a valued client, your journey matters to us. Share a video testimonial about your experience at [Link], and receive a $25 gift card. Your story could inspire others to take the leap!"
TEMPLATE 2: "Your journey can inspire, [Name]. Share your experience in a video testimonial and get a $[Amount] gift card. Your story matters: [Link]"
TEMPLATE 3: "Share your success story with us, [Name], and help inspire others. Record your testimonial and earn a $[Amount] gift card. Let's empower: [Link]"
Implementing SMS Templates with Your Provider
To use these templates effectively:
Integrate them with your SMS automation provider, typically 1-7 days after the customer has received the product or service.
Customize the placeholders (e.g., [Name], [Brand], [Link], [Amount]) with your specific details for each Collection Link or Campaign.
Choose the reward amount that aligns with your budget and customer value. Higher ticket customers may require larger reward amounts.
By following these guidelines and customizing the templates to fit your brand's voice and the specifics of your offering, you can engage your customers in a meaningful way, encouraging them to share their experiences and contribute to your brand's growth.
Marketing SMS Software Recommendations:
Rather than trying to send out SMS requests manually, our recommendation is to use a marketing SMS provider that specializes in mass SMS messaging.
We plan on partnering with many of the below providers for future integrations, so feel free to explore the below and pick which works best for your business.
Some of our favorites as a team:
Twilio
Attentive
SimpleTexting
MailChimp SMS
Klaviyo SMS (for Shopify stores)
Textedly
Sakari
TextMagic
SimplyTexting
Trumpia
Have a provider you're currently using that's not on the list? Shoot us a chat and we'd love to add them for our roadmap for future integrations.