Collecting customer testimonials is a powerful strategy for enhancing your brand's credibility and attracting more customers. While SMS is quick and direct, email allows for a more detailed approach.
This article provides guidelines and templates for creating engaging email messages aimed at different types of businesses: e-commerce, service-based, software companies/apps, and coaches/consultants.
Each template is designed to encourage customers to share their experiences in exchange for a reward, enhancing participation and engagement.
Tips for Email Template Creation
Subject Line: This is your first impression. Make it catchy to ensure your email gets opened.
Personalization: Address the recipient by name and customize the content to reflect their experience.
Clear Call-to-Action (CTA): Be explicit about what you want the recipient to do: submit a video via SwitchFrame.
Highlight the Incentive: Clearly communicate the reward for submitting a testimonial video.
Simplicity: Keep your email concise but informative, ensuring the instructions are easy to follow and reassure how simple the process is with SwitchFrame.
💰 BONUS TIP: Experiment with Reward Amounts
While it varies based on the product or service, we've found that $25 to $50 works great for the majority of customers, though some companies have seen success with as low as $10 rewards. Feel free to experiment with your reward amounts by creating multiple Collection Links with varying levels of rewards!
Email Templates by Category
For E-commerce Brands 🛒
Template 1
Template 1
Subject: Share Your [Product Name] Experience & Earn Some Cash!
Preview: Your feedback is invaluable to us – and it comes with perks.
Body:
Dear [Name],
We hope you're loving your new [Product Name]! Your opinion matters to us and to our community of shoppers. Would you be willing to share a quick video testimonial about your experience?
As a thank you, we’ll send you a $[Amount] gift card. It's our way of saying thanks for being an awesome customer.
Simply click the link below to submit your video using our guided software:
[Link]
Thank you for being a valued part of our community!
Best,
The [Brand] Team
Template 2
Template 2
Subject: Your Voice Matters to Us - Share Your Story and Get Paid!
Preview: Got a moment? Your review could win you a $[Amount] gift card.
Body:
Hey [Name],
Did your latest [Product Name] from us make your day? We're all ears and eager to hear your story!
Take 60 seconds to shoot a quick video testimonial (we'll guide you how) and as a token of our gratitude, you'll earn a $[Amount] gift card.
Ready to make an impact? Click below:
[Link]
Thanks for making [Brand] a part of your life!
Warmly,
The [Brand] Team
For Service Businesses ⚙️
Template 1
Template 1
Subject: Share Your Feedback on [Service Name] and Get Paid!
Preview: Tell us about your experience and receive a special thank you.
Body:
Hi [Name],
Thank you for choosing [Service Name]. We're always looking to provide our customers with the best possible experience, and your feedback is crucial to that effort.
Could you spare a few moments to share a video testimonial about your service experience? To show our appreciation, you'll receive a $[Amount] gift card.
Ready to share? Click here:
[Link]
We're looking forward to hearing from you!
Warm regards,
The [Service Name] Team
Template 2
Template 2
Subject: [Name], How Did We Do? Earn $[Amount] By Sharing Your Experience.
Preview: Share your [Service Name] experience, earn rewards.
Body:
Hi [Name],
Your recent experience with [Service Name] means the world to us. Could you share a brief video feedback? Your insights not only help us improve but also guide others.
As a thank you, we’ll gift you a $[Amount] gift card. Just click here to share:
[Link]
Thank you for being an amazing customer!
Best Regards,
The [Service Name] Team
For Software Companies & Apps 💻
Template 1
Template 1
Subject: Love [App Name]? Share Your Story and Earn $[Amount]!
Preview: Your story could help others discover [App Name].
Body:
Hello [Name],
As a valued user of [App Name], your insights could help guide others to make the most of our app. Would you consider sharing a short video testimonial about how [App Name] has impacted you?
For your time, we’re offering a $[Amount] gift card. Just hit the link below to get started:
[Link]
Thank you for being a part of our journey.
Cheers,
The [App Name] Team
Template 2
Template 2
Subject: [Name], Share Your [App Name] Journey and Earn $[Amount]!
Preview: Your feedback is worth more than you think.
Body:
Hello [Name],
Your journey with [App Name] has been unique, and we’d love to hear about it. Could you share a video testimonial on how our app has made a difference?
We’re offering a $[Amount] gift card for your valuable insights. Just click the link below to start:
[Link]
Thanks for being a pivotal part of our community.
Best,
The [App Name] Team
For Coaches & Consultants 📈
Template 1
Template 1
Subject: Your Journey Inspires - Share It with Us and Get Paid!
Preview: Share your success story and inspire others on their journey.
Body:
Dear [Name],
Your journey and the strides you've made are incredibly inspiring. As your coach/consultant, I've seen first-hand the dedication and hard work you've put in. Now, we'd love for you to share your story with others.
By submitting a short video testimonial, you’ll not only inspire others but also receive a $[Amount] gift card as a token of our gratitude.
Click here to share your journey:
[Link]
Thank you for considering sharing your story. It means a lot to us and to those who are on a similar path.
Best wishes,
[Your Name]
Template 2
Template 2
Subject: [Name], Your Success is Our Story! Share and Get Paid Today!
Preview: Share your transformation and get rewarded.
Body:
Dear [Name],
Your progress and achievements have been astonishing! Would you be willing to share your journey in a video testimonial? Your story could be the beacon of hope for many.
In appreciation, we’re offering a $[Amount] gift card. Share your story here:
[Link]
Thanks for considering sharing your journey with us.
Warmest regards,
[Your Name]
Implementing Email Templates
To use these templates:
Set up an automation in your current email marketing software to fire after the customer has experienced your product (e.g., 3-7 days after delivery, receiving the service, completing the course, etc.)
Personalize them with the recipient's name, your brand or service name, and the specific details of the offer.
Adjust the incentive based on what's appropriate for your audience and business.
Ensure the submission link is clear and easy to use.
By following these guidelines and customizing the templates to fit your brand’s voice, you can effectively engage your customers and encourage them to share their valuable testimonials, fostering a stronger community around your brand.
Marketing Email Software Recommendations:
With recent changes to Gmail's deliverability policies, our recommendation is to use a marketing email provider that specializes in mass email messaging.
We plan on partnering with many of the below providers for future integrations, so feel free to explore the below and pick which works best for your business.
Some of our favorites as a team:
HubSpot
Beehiiv
Mailchimp
SendGrid
Constant Contact
ConvertKit
Klaviyo (for Shopify brands)
GetResponse
ActiveCampaign
Zoho Mail
FloDesk
Have a provider you're currently using that's not on the list? Shoot us a chat and we'd love to add them for our roadmap for future integrations.